PR for You
Get exposure, gain public awareness, and reap the benefits.
All clients receive personalized service in developing and executing a comprehensive marketing strategy. All campaigns gain access to local and national media coverage, buzz within their community, promotions, event sales, and brand recognition.
How we do things:
- Work closely with clients to fine-tune objectives and determine what standout qualities of the company or project should be honed and highlighted to the press
- Define the client’s audience and zero in on demographics by creating targeted contact pools, utilized by Karin’s vast media connections, as well as research and the Cision Media Resource Guide
- Create next-level press releases by putting ourselves in the media’s shoes and providing them with compelling, relevant content
- Create full media kits, including key messages, Q&A, bios, press releases, promotional materials, photos, video, etc.
- Work with top-tier media to arrange interviews and create briefing documents detailing strategy, background information, and potential interview questions
- Provide client with post-interview recap and feedback, as well as follow up with the interviewer
- Place event information on calendar listings, event guides, entertainment and/or music web outlets, and secure mentions in notable, relevant eNewsletters
- Pitch! Pitch! Pitch! We are our clients’ greatest allies.
- Expand our clients’ networks through innovative approaches
- Handle and negotiate any media partnerships
- Handle and negotiate any promotions
- Alert client of any relevant events or engagements and handle booking
- Provide client with feedback on all aspects of web presence
- Consult on business opportunities and budgeting
- Assist in all aspects of event production